Volume 5, Issue 1 (2026)

View Volume 5, Issue 1 (2026)
Published: 2026-08-18

Articles

  • Digital Influence and Market Position: The Role of Social Media Influencers in Shaping Brand Equity within an Emerging Market Insurance Sector

    Sithembile Zimbeva, Lovemore Chikazhe (Author)
    Pages: 39- 55
    DOI: https://doi.org/10.71458/nbwntw18

  • The Impact of Social Media Influencers as Brand Ambassadors on Customer Retention: A Case of Econet Wireless Zimbabwe

    Patricia Matienga, Gift Manhimanzi , Edson Chagwedera (Author)
    Pages: 239 - 255
    DOI: https://doi.org/10.71458/h71fhv59

  • The Interplay of Political Governance: Implications for National Economic Development, The Case of the Second Republic of Zimbabwe

    Honest Bonda, Obert Sifile (Author)
    Pages: 221 - 237
    DOI: https://doi.org/10.71458/2c8xpc76

  • The Impact of Innovative Planning on Employee Engagement in Selected Agro-State Owned Enterprises under Turbulent Times in Zimbabwe

    Ileen Savo, Rusike, Stephen Sena (Author)
    Pages: 201 - 220
    DOI: https://doi.org/10.71458/crm2ns52

  • An Empirical Assessment of the Exchange Rate Pass-Through in Zimbabwe (2019-2023)

    Ignetious Farai Banda, Edson Chagwedera (Author)
    Pages: 182- 200
    DOI: https://doi.org/10.71458/jrvk3g49

  • Advancing Sustainable Finance: Strategies for Integrating Environmental, Social and Governance (ESG) Principles into Financial Practices

    Funny Chibwe , James Mapanga, Gift Manhimanzi (Author)
    Pages: 162- 181
    DOI: https://doi.org/10.71458/bm7s9e76

  • Factors Influencing Customer Loyalty in the Econet Wireless’s Corporate Clients in Harare West, Zimbabwe

    Trevor Maumbe, Samuel Mujeri Gumbe, Florence Chatira, Varaidzo Kaguda, Polite Murombo (Author)
    Pages: 140 - 161
    DOI: https://doi.org/10.71458/f4xf6e89

  • The Mediation Role of Brand Positioning on the Relationship between Social Media Influence and Performance within the Insurance Business Sector

    Sithembile Zimbeva, Lovemore Chikazhe (Author)
    Pages: 116- 139
    DOI: https://doi.org/10.71458/2q9rs005

  • Examining the Nexus between Ubuntu Philosophy and Green Business Models: Insights from the SADC Region

    Lawrence Poperwi , Learnmore Mutandwa , Severino Mavhiki, Augustine T. Mataba (Author)
    Pages: 81- 115
    DOI: https://doi.org/10.71458/sr6ge278

  • The Impact of Brand Equity on Customer Choices in the Higher and Tertiary Institutions: Evidence from Universities in Harare, Zimbabwe

    Varaidzo Kaguda, Polite Murombo , Florence Chatira (Author)
    Pages: 56- 80
    DOI: https://doi.org/10.71458/hv5fw104

  • Formalisation of Informal Exporters for Sustainable Export Growth in Zimbabwe

    Brian S. Sibanda , Trust Taziva Mahove (Author)
    Pages: 17- 38
    DOI: https://doi.org/10.71458/jcd60v27

  • The Impact of Occupational Safety and Health on the Performance of Small to Medium Enterprises (Smes) in Zimbabwe

    Ileen Savo , Shame Mukoka (Author)
    Pages: 1- 16
    DOI: https://doi.org/10.71458/f3zxg812