Leveraging Sales Data Analytics For Sustainable Strategy Development In Telecommunications Evidence From Zimbabwe

Authors

  • Edward Dube Munhumutapa School of Commerce, Great Zimbabwe University, Zimbabwe Author
  • Obert Sifile Department of Accounting Sciences, Chinhoyi University of Technology. Author
  • Joseph Bemani Munhumutapa School of Commerce, Great Zimbabwe University, Zimbabwe. Author
  • Rangarirai Mbizi Graduate School of Business, Zimbabwe Open University, Zimbabwe. Author

DOI:

https://doi.org/10.71458/mgwvna66

Keywords:

renewable energy, circular economy, e-waste, stakeholder engagement, predictive analytics, prescriptive analytics

Abstract

This study aims to investigate how sales data analytics can leverage sustainability strategies in Zimbabwe's telecommunications sector. Sustainable practices ensure long-term viability. The article examines how sales analytics support sustainability processes contextually. A quantitative approach employed a survey of 80 stakeholders from TelOne and NetOne, Zimbabwe's major telecommunication companies (telcos). Seventy-one (71) stakeholders responded. Structural equation modelling using Analysis of Moment structures established three sales analytics dimensions: diagnostic, predictive and prescriptive. Diagnostic sales analysis strongly correlates

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Published

2025-04-07

Issue

Volume 3, Issues 1 and 2 (2024)

Section

Articles

How to Cite

Dube, E., Sifile, O. ., Bemani, J., & Mbizi, R. (2025). Leveraging Sales Data Analytics For Sustainable Strategy Development In Telecommunications Evidence From Zimbabwe. Futures: The Zimbabwe Ezekiel Guti University Journal of Leadership, Governance and Development, 3(1 and 2), Pages: 68 - 89. https://doi.org/10.71458/mgwvna66