Digital Footprint Modelling Pathways Between Customer Data Strategic Insights And Sustainability Performance In Zimbabwe's Telecommunications Sector

Authors

  • Edward Dube Munhumutapa School of Commerce, Great Zimbabwe University, Zimbabwe Author https://orcid.org/0009-0006-3098-2262
  • Obert Sifile Department of Accounting Sciences, Chinhoyi University of Technology, Zimbabwe Author
  • Joseph Bemani Munhumutapa School of Commerce, Great Zimbabwe University, Zimbabwe Author
  • Rangarirai Mbizi 4Graduate School of Business, Zimbabwe Open University, Zimbabwe Author

DOI:

https://doi.org/10.71458/a0sj7d15

Keywords:

Diagnostic Analytics, Structural Equation Modelling, Survey, Interviews, Cross-Sectional

Abstract

This study examines relationships between customer data analytics (CDA) dimensions and sustainability strategy development (SSD) in Zimbabwe's telecommunications sector. A survey of 71 stakeholders from two major telecommunications companies (telcos measured perceptions of five CDA dimensions: customer acquisition, satisfaction, retention, lifetime value and engagement analytics. Structural equation modelling evaluated the influence of these CDA dimensions on SSD. Results indicate customer acquisition and engagement analytics positively influences SSD (standardised regression weights of 0.213 and 0.214,

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Published

2025-04-07

Issue

Volume 3, Issues 1 and 2 (2024)

Section

Articles

How to Cite

Dube, E. ., Sifile, O., Bemani, J., & Mbizi, R. (2025). Digital Footprint Modelling Pathways Between Customer Data Strategic Insights And Sustainability Performance In Zimbabwe’s Telecommunications Sector. Futures: The Zimbabwe Ezekiel Guti University Journal of Leadership, Governance and Development, 3(1 and 2), Pages: 90 - 111. https://doi.org/10.71458/a0sj7d15

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