Chingeya, T. and Nhamo, A. 2026. Exploring Cultural Branding Strategies in Aligning with African Thought and Collective Heritage. Kuveza neKuumba: The Zimbabwe Ezekiel Guti University Journal of Design, Innovative Thinking and Practice. 5, 1 (May 2026), Pages: 191– 218. DOI:https://doi.org/10.71458/f9hjgs06.