Zimbeva S, Chikazhe L. Digital Influence and Market Position: The Role of Social Media Influencers in Shaping Brand Equity within an Emerging Market Insurance Sector. F [Internet]. 2026 Aug. 18 [cited 2026 Aug. 22];5(1):Pages: 39- 55. Available from: https://journals.zegu.ac.zw/index.php/futures/article/view/542